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Article Source: The Long TailChris "Long Tail" Anderson looks at Guy Kawasaki's first year of blogging and how AdSense has failed miserably to monetize it. In short, Guy's blog is about the 40th most popular blog IN THE WORLD and AdSense brought him only $280 per month.
It's important to keep these sorts of things in mind when thinking about your motivation for writing a column or a blog.
You can do something for love or marketing or money. Maybe two of the three. If it's anything but love, you need to have a plan and do some research. With his traffic he should use a company that pays by impressions rather than clicks.
Actually, if Battelle is using his head he will have an FM salesperson call the guy and get him to sign up with them. Digg is using Google at the top now, probably because they offered him an impression deal better than FM. So Federated needs customers.
He's doing promo for his books and such so it isn't a huge concern but he's leaving money on the table and his readers might prefer ads targeted to them.
#1 - Fri Jan 5, 2007 1:44 PM ESTGuy is already an FM client... largely because of the AdSense experiment. And no, Digg does not get paid by impressions from Google (no one does).
They seem to have sporadic profits, perhaps because they are leaving company revenue up to luck, like using Google and hoping for clicks. It's not very web 2.0 to hire a business unit but at some point it makes sense.
Paying by impression ("paying for eyeballs") kinda died with the dot-com crash, from what I recall.
If you go to FM right now and buy space on Newsvine, you pay in blocks, probably of 10K, of impressions. Not clicks.
There are many businesses that just don't care about clicks. Clicks work nicely if you are advertising for another website or web service. But check out some of the ads that newsvine gets. Remember that "An Evening with Michael Eisner" ad? Why would they care if you clicked through, they want you to see the ad and watch the program. We also have Apple Computer and HP printer ads. Something tells me no one buys a computer by clicking thru an ad on a website. Instead we continually see Apple and HP over and over again and when we do go to buy a computer or printer we think of Apple and HP.
http://www.johnchow.com/index.php/the-internets-biggest-google-whores/
check out plentyoffish website... not a cut down but it s very simplistic
and he is pulling in 300k a month?
dang
#2 - Fri Jan 5, 2007 3:03 PM ESTI did not notice his pay was in canadian
but 255k a month US is nothing to laugh at either.
There are indeed a tiny subsection of topics which you can base your site around which will allow you to yield decent AdSense earnings. Those topics, however, are not what 99% of people would ever care to write about (student loan consolidation, asbestos, etc.). As soon as you start basing what articles you write around what will yield you the highest CPC, you might as well just stop writing.
Why? I mean, sure its not high art at that point, but as jobs go its pretty decent. Inside work, no heavy lifting, good exposure and industry experience. Besides, nothing precludes you from doing both. Now, if you're independently wealthy this may be a non-issue, but for most people its not a bad gig if you can take the inconsistencies in your paycheck.
Sorry to go all off subject on ya, you are talking blogs cant get rich on adsences and i link sites that have.. it was just starting to sound like ad sense doesnt make anyone any money so I linked some exceptions.
I 'm pretty sure though i could blog on and on about student loan consolidation.. doubt anyone would want to read that either... maybe could have abestos fridays.
nah i would probably get assinated by a mob of angry english teachers....
I'd be extremely happy if I were getting $280/mo. from Adsense, or even FM via Newsvine (which I'm not). Can't live on that, but it sure makes a nice chunk of pocket change. I hear TechCrunch is doing very well with their combination of ads, although I think they're an eyesore.
#3 - Fri Jan 5, 2007 3:03 PM ESTFark, Boing Boing, etc. do quite well. Some ads work. I just agree that AdSense may not be the way to go. On my personal site I probably make a dollar a day through AdSense, which is more than I make on NV but still not enough to worry about optimizing.
TechCrunch is indeed doing well, but not with AdSense. Mainly sitewide sponsorships and such. Same thing with Fark and BoingBoing.
I think it was last year I read that Gawker media was being sponsored by Sony... a nice hefty check every month. So, is that the way the winds are blowing, site sponsorships?
Same here. It took me 10 months to land my first $100+ payment from Google a few months ago. It was liberating, because I've been working hard over the past year to draw more traffic to my online projects (podcasts, blog, etc.) I am still on the fence about AdSense, but I guess the real indicator when I've got better numbers (traffic) to work with.
Mike D, I have recently connected with Adsense and Adword. Moneywise I would like them to cancel each other in time but I like their system. Is it possible Newsvine will ever offer something similar? Adword even allows for ads within a zip code. I think that is great. I did receive some info from FM several months ago. Have they changed any?
#4 - Fri Jan 5, 2007 3:38 PM ESTI guess the fundamental problem is not the money. Guy Kawaski can afford not to squeeze every possible advertising cent out his blog. The question is why do you let Google or any other company do decide what should be shown on your pages. Blogs are supposed to be personal. Why do you allow to use your name to sell some stuff you don't even know anything about. Is it fair to your blog readers?
I believe the solution is to use a custom advertising system with selection based on people opinions. This way only good things get advertised. May be you still will not make any money but you will make a difference.
www.qbain.org - quality based advertising initiative.
#5 - Sat Jan 6, 2007 6:37 AM ESTWow. I have never taken the time to read much into the possibilities of online earnings. But I was always under the impression that Adsense would be a large portion of a bloggers wages.
I'm glad this was seeded.
#6 - Sat Jan 6, 2007 1:34 PM ESTYou're in Easy Mode. If you prefer, you can use XHTML Mode instead. |
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